DonorDNA Analytics | AI for NonProfits
by mcServices
Insight | Empower | Action
"Nonprofit organizations are always in need of more operating cash, capital funds and valuable reserves. The real question is not how soon it can be raised, but, rather, where is it coming from? One answer is obvious but often overlooked — Prior Donors."
Advancing Philanthropy Magazine
About Us
What we do
How we do it
How we do it
We help donor driven organizations achieve their revenue objectives. Our DonorDNA analytical and AI platform links with a client's CRM/donor database to provide a 24/7 multi-facet assessment of how well a donor portfolio is performing with specific insight on which relationships should be targeted to improve ROI.
How we do it
How we do it
How we do it
DonorDNA is built with Microsoft Power BI, one of the most robust business intelligence tools in the market today. Customized dashboards provide a 360-degree view of donor giving with the most important metrics in one place, updated in real time, and available on all devices. With one click, users can explore the data behind a dashboard using intuitive tools that make finding answers easy. Data and reports can be accessed from anywhere with mobile apps which update automatically with changes to data.
DonorDNA seamlessly links to the information that's in your CRM/donor database. Once set-up, you're ready to take a deep dive into that data, unlocking its secrets and leverage the return on a significant organizational asset.
You'll interact with a robust
E-Folio of customized visualizations measuring metrics such as:
- Portfolio Performance & ROI
- Campaign Utilization & Execution Tracking
- Top Donors, Affinities
- Donor Retention
- New Donor Acquisition & Resumptions
- Lost | Lapsed Donors
- Giving Levels & Trends
- Frequency of Giving
- History of Giving
- Channels of Giving
- Gifts by City/Location
Visualizations are customizable to fit your needs and available real-time, 24/7/365, whenever you need them, and fully interactive -- sliceable by date, donor category, use covenant, development manager, etc. types of filters.
Artificial Intelligence (AI) is embedded into DonorDNA. Algorithms compare measures to identifying shortfalls, underperformance, and critical trends within your donor portfolio. Measures compare revenue flow against historical frameworks to uncover timing issues early. Underperforming relationships are identified and ranked by impact, so focus is on the top prospects for improving the bottom line.
Importantly, all visualization data is downloadable into other tools like Excel where staff already works.
Our mission
How we do it
Our mission
Our mission is to help nonprofit outreaches achieve their mission by bringing Big Company BI and AI type analytics to the nonprofit world. We do this by providing fully integrated/easy to use tools that allows organizations to monitor the performance of their donor portfolio and leverage this important asset to enhance their bottom line. Our tool empowers clients to gain meaningful insights from their data and convert knowledge into action.
Contact Us
For a demo of DonorDNA contact us at:
Tim McMahon | 330.990.5250 | tim.mcmahon@DonorDNA.net
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